Modernizing a category leader through strategy-led UX, unifying complex user journeys into a streamlined, customer-first digital experience.

A modern shopping experience that strengthens a community-driven brand through intuitive navigation and commerce-first design.

Boutique to digital storefront transformation designed to scale a beloved in-store brand into a modern, intuitive eCommerce presence.

Email design campaigns focused on strong visual storytelling, brand consistency, and scalable layouts for recurring promos and new product launches.

Led the Shopify launch of a luxury interiors brand, partnering with Ashlee Simpson to establish a refined digital presence that blends brand storytelling with intuitive commerce.