I craft bold digital experiences that connect brands with their audiences through strategic design and creative direction.
MY APPROACH BLENDS STRATEGY AND DESIGN TO CREATE BRANDS THAT RESONATE AND EVOLVE. FROM CONCEPT THROUGH PRODUCTION, I CARE ABOUT BUILDING WORK THAT SCALES WITH PURPOSE AND DRIVES LASTING GROWTH.
An end-to-end digital redesign for a modern automotive brand, reimagining the path from inquiry to estimate through thoughtful, UX-led design.
A festive digital experience for an eco-conscious beauty brand, blending seasonal storytelling with a refined, conversion-focused shopping experience.
A Shopify theme redesign that translates an eco-conscious mission into a modern, intuitive shopping experience built to support growth and long-term scale.
A website redesign where French heritage meets a modern digital experience, balancing timeless brand storytelling with clarity, performance, and usability.
Industry recognition earned through collaborative, strategy-led design work.
We led the UX transformation for Water.com following a major brand merger, simplifying a complex commerce and self-service ecosystem into a clear, intuitive customer experience.
The resulting experience balanced enterprise complexity with usability and scalability, earning a W3 Gold Award for excellence in user experience and design.
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Strategic, hands-on design leadership across UX, UI, and digital platforms.
alyciadelhaye@gmail.com